Insight Alchemy, riso zine design — Sarah DaVanzo, L'Oréal

Sarah DaVanzo commissioned me to create a riso zine design dealing with alchemy and curiosity. Sarah is a trendspotter and futurist to the world's leading brands and advertising agencies. During the pandemic Sarah had the idea to create a zine about Insight and alchemy.

So I teamed up with her to work on this project. For the production, Lucky Risograph NYC supported us with great expertise to print the project. The risozine was designed for Sarah's speeches and internal company workshops. The layout was inspired by medical encyclopedias from the 19th century.

»Insight Alchemy was born from the mind-numbing, screen intermediated, sensory deprivation of self-quarantined life during the blurry Covid months. Like many, my algorithm bubble got smaller while my echo-chamber got bigger from working, playing and doing everything at home with a small circle of humans and animals. WFH morphed into WTF-happened-to-my-curiosity-and-creativity? I started to feel curiosity challenged.  Sensing existential risk, I decided to pursue a lofty, challenging art project that was out of my depth […].« – Sarah DaVanzo, author

↳ Services: Art direction, illustrative compositing and editorial design