I had a lot of fun creating a multimedia brand and motion design for Noodini, a fictional company making pasta and sauces with a magical twist, inspired by traditional Italian recipes. The project included the wordmark, visual assets, and animations across 2D and 3D.

Noodini focuses on pasta made with traditional bronze molds, which gives each shape a unique texture and an authentic taste. The brand is made with love, for pasta lovers.

For the visual identity I used bold colours and geometric type to keep things modern and playful. The letter n in the logo is inspired by abstract pasta shapes, which makes it instantly recognisable. That detail also plays a key role in the motion design, especially in 3D, where it comes to life through fluid, energetic animations.

Overall, the design combines Italian craft with a contemporary look. It is playful, but still feels considered. The system works across packaging, digital touchpoints, and marketing materials, and helps Noodini stand out in a consistent way.

Explore more of my brand design projects to see how I approach brand identities across different industries or visit me on my Instagram.