of AR filters
In this project, I created bubbly 3D typography in augmented reality that seamlessly interacts with real-world objects. To achieve this, I began by designing an analog poster, serving as the marker or "trigger" for the AR filter. This poster is the key that initiates the augmented reality experience.
In the next step, I designed a rendering of 3D letters with an inflated, floating appearance, visually inspired by the word "Air". These letters served as the animated elements of my effect, lending a sense of playfulness to the AR experience. Additionally, I incorporated a holographic material to enhance the visual appeal.
Afterwards, I transformed this animated 3D rendering into a fully functional AR application. This process enabled the typography to seamlessly interact with the physical world. In the AR application, I replicated the holographic texture used in the 3D rendering. I ensured that the AR application could smoothly integrate with the camera lens and respond dynamically to the analog poster. This created a harmonious visual experience, making the transition from the 3D model to AR seem almost magical.
As the final step, I established the analog poster as the trigger for the AR application. When the camera on a compatible device recognizes the poster, the AR filter is activated, and the jiggly and bubbly typography springs to life, enhancing the viewer's interaction with the physical world.
The project was also reposted by the graphic design account Slanted Publishers, which focuses on international design and cultural creation. Another project dealing with Typography in Augmented Reality can be found here.